Casey Muller

Marketo Certified Expert

Marketing professional managing automation and campaigns for global leaders for over 10 years.

Key Responsibilities

As a Marketing Automation Manager, I collaborate with Marketing, Sales Ops and Sales teams to scale, design, build, execute, document and manage marketing campaigns. Starting my career in web content management, I am very familiar with the broader MarTech and SalesTech stack that runs a successful Demand Generation team.

Testimonials

  • Bruce Brownlee

    Casey did a good job setting up our email marketing campaigns with Marketo in support of a major trade show event. This included onsite lead capture, registration for an on-site demonstration, signups for follow-on demos, and nurturing for not ready to buy customers. She's great to work with and has been a valuable part of our team.

    Bruce Brownlee, Director of Digital Marketing | AVOXI
  • Sal Stabler

    Casey was a key player in driving AVOXI's entire marketing automation efforts. She was always a supportive member of the team. She is hard working and a pleasure to work with. She would be an amazing contributor to any team that she is a part of.

    Salvador Stabler, Chief Marketing Technologist | AVOXI
  • Justin Johnson

    Casey is a very knowledgeable and genuine person. Working with her made work easy because she is a team player. Her ability to problem solve and explain processes is commendable. Someone with her personality and work ethic is destined for great things. I'm excited to see what's next for her.

    Justin Johnson, Business Development Representative | ABM Industries
  • Ebony Hillsman

    In the time that we worked together at Birch, she managed several projects and campaigns from brainstorm to completion. Casey was always a generous and positive colleague available to support all members of the team. She would be a valuable asset to teams and corporations of all sizes and industries.

    Ebony Hillsman, Web and Digital Marketing Specialist | Cbeyond (Birch Communications)
  • Tom Ouellette

    Casey brought energy and new approaches to our PPC Advertising programs and Demand Generation campaigns at Cbeyond. She quickly came up to speed on new platforms & tools (Marketo, Hubspot CMS, etc.). She is also very resourceful and I believe she would be an asset to any organization looking to embrace modern digital marketing & Demand Gen/ Marketing Automation.

    Tom Ouellette, Senior Director of Marketing Communications & Branding | Cbeyond (Birch Communications)
  • Douglas Rogers

    As a web designer, I worked with Casey Muller to receive content and art direction for web sites. Casey always made my job easy as a web designer by being in tune with what an advertiser was looking for out of their web site. It was definitely a pleasure to work with her during her tenure at AT&T.

    Douglas Rogers, Web Designer | AT&T Advertising & Publishing (YP)

Experience

Over 10 years experience in B2B/B2C marketing with Marketo, Salesforce and other MarTech and SalesTech technology.

  • Plan, build and deploy Marketo integrated campaigns including field mapping, data management, email deliverability, QA and execution designed to generate leads for Sales.
  • Manage a marketing automation specialist and vendors that assist in the execution and development of multi-channel B2B marketing campaigns in Marketo.
  • Understand the differences in the scope of application between Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL.
  • Manage and maintain marketing database, subscription center and database hygiene.
  • Develop and implement global strategies to increase leads, improve campaigns, and enable higher conversions of quality leads with audience targeting using ZoomInfo.
  • Drive demand generation MarTech efforts and scalable communications with clients and partners with an emphasis on lead management, partner enablement and integration utilizing Marketo and Salesforce.
  • Collaborate closely with designers and copywriters to help determine how automation can help a campaign.
  • Create and edit email and landing page templates utilizing HTML and CSS.

Marketing Automation & Email Deployment tools

Marketo
Pardot
Mailchimp
Constant Contact

Content Management Systems

Wordpress
Squarespace
Showit

Customer Relationship Management

Salesforce

About Casey

Casey Muller

Casey Muller

Marketing

Hi! I'm Casey. I was raised in Miami, Fl and currently living in Atlanta, GA. With my father being in the military, I had a love for travel at a young age. When I’m not traveling, I like to sketch, watch sports, try new recipes and visit museums.

Contact Casey

Want to talk? Feel free to contact me.

Contact Info

404-590-7622
casey@caseythelady.com
Atlanta, GA