Casey Muller

Marketo Certified Expert

Marketing professional managing automation and campaigns for global leaders for over 10 years.

Key Responsibilities

As a Marketing Automation Manager, I collaborate with Marketing, Sales Ops and Sales teams to scale, design, build, execute, document and manage marketing campaigns. Starting my career in web content management, I am very familiar with the broader MarTech and SalesTech stack that runs a successful Demand Generation team.

Testimonials

  • Bruce Brownlee

    Casey did a good job setting up our email marketing campaigns with Marketo in support of a major trade show event. This included onsite lead capture, registration for an on-site demonstration, signups for follow-on demos, and nurturing for not ready to buy customers. She's great to work with and has been a valuable part of our team.

    Bruce Brownlee, Director of Digital Marketing | AVOXI
  • Sal Stabler

    Casey was a key player in driving AVOXI's entire marketing automation efforts. She was always a supportive member of the team. She is hard working and a pleasure to work with. She would be an amazing contributor to any team that she is a part of.

    Salvador Stabler, Chief Marketing Technologist | AVOXI
  • Ebony Hillsman

    In the time that we worked together at Birch, she managed several projects and campaigns from brainstorm to completion. Casey was always a generous and positive colleague available to support all members of the team. She would be a valuable asset to teams and corporations of all sizes and industries.

    Ebony Hillsman, Web and Digital Marketing Specialist | Cbeyond (Birch Communications)
  • Tom Ouellette

    Casey brought energy and new approaches to our PPC Advertising programs and Demand Generation campaigns at Cbeyond. She quickly came up to speed on new platforms & tools (Marketo, Hubspot CMS, etc.). She is also very resourceful and I believe she would be an asset to any organization looking to embrace modern digital marketing & Demand Gen/ Marketing Automation.

    Tom Ouellette, Senior Director of Marketing Communications & Branding | Cbeyond (Birch Communications)
  • Douglas Rogers

    As a web designer, I worked with Casey Muller to receive content and art direction for web sites. Casey always made my job easy as a web designer by being in tune with what an advertiser was looking for out of their web site. It was definitely a pleasure to work with her during her tenure at AT&T.

    Douglas Rogers, Web Designer | AT&T Advertising & Publishing (YP)

Experience

Over 10 years experience in B2B/B2C marketing with Marketo, Salesforce and other MarTech and SalesTech technology.

  • Plan, build and deploy Marketo integrated campaigns including field mapping, data management, email deliverability, QA and execution designed to generate leads for Sales.
  • Manage a marketing automation specialist and vendors that assist in the execution and development of multi-channel B2B marketing campaigns in Marketo.
  • Understand the differences in the scope of application between Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL.
  • Manage and maintain marketing database, subscription center and database hygiene.
  • Develop and implement global strategies to increase leads, improve campaigns, and enable higher conversions of quality leads with audience targeting using ZoomInfo.
  • Drive demand generation MarTech efforts and scalable communications with clients and partners with an emphasis on lead management, partner enablement and integration utilizing Marketo and Salesforce.
  • Collaborate closely with designers and copywriters to help determine how automation can help a campaign.
  • Create and edit email and landing page templates utilizing HTML and CSS.

Marketing Automation & Email Deployment tools

Marketo
Pardot
Mailchimp
Constant Contact

Content Management Systems

Wordpress
Squarespace
Showit

Customer Relationship Management

Salesforce

About Casey

Casey Muller

Casey Muller

Marketing

Hi! I'm Casey. I was raised in Miami, Fl and currently living in Atlanta, GA. With my father being in the military, I had a love for travel at a young age. When I’m not traveling, I like to sketch, watch sports, try new recipes and visit museums.

Contact Casey

Want to talk? Feel free to contact me.

Contact Info

404-590-7622
casey@caseythelady.com
Atlanta, GA