Casey Muller

Key Responsibilities

My expertise in Marketing Automation shines through my proficiency as a Marketo administrator, where I leverage in-depth knowledge to optimize processes and fuel demand generation. Project management is at the core of what I do, utilizing platforms like Workfront, Asana, Smartsheet, and Trello to foster collaboration and drive initiatives to fruition. With a keen eye for detail, I excel in campaign reporting, harnessing the power of Marketo and Salesforce dashboards for precise measurement. Additionally, my adeptness in CMS integration, particularly with WordPress, ensures an enriched online presence, compliance, and seamless integration with Marketing Automation systems.

Testimonials

Casey did a good job setting up our email marketing campaigns with Marketo in support of a major trade show event. This included onsite lead capture, registration for an on-site demonstration, signups for follow-on demos, and nurturing for not ready to buy customers. She's great to work with and has been a valuable part of our team.

Bruce Brownlee, Director of Digital Marketing | AVOXI
Casey was a key player in driving AVOXI's entire marketing automation efforts. She was always a supportive member of the team. She is hard working and a pleasure to work with. She would be an amazing contributor to any team that she is a part of.

Salvador Stabler, Chief Marketing Technologist | AVOXI
Casey is a very knowledgeable and genuine person. Working with her made work easy because she is a team player. Her ability to problem solve and explain processes is commendable. Someone with her personality and work ethic is destined for great things. I'm excited to see what's next for her.

Justin Johnson, Business Development Representative | ABM Industries
In the time that we worked together at Birch, she managed several projects and campaigns from brainstorm to completion. Casey was always a generous and positive colleague available to support all members of the team. She would be a valuable asset to teams and corporations of all sizes and industries.

Ebony Hillsman, Web and Digital Marketing Specialist | Cbeyond (Birch Communications)
Casey brought energy and new approaches to our PPC Advertising programs and Demand Generation campaigns at Cbeyond. She quickly came up to speed on new platforms & tools (Marketo, Hubspot CMS, etc.). She is also very resourceful and I believe she would be an asset to any organization looking to embrace modern digital marketing & Demand Gen/ Marketing Automation.

Tom Ouellette, Senior Director of Marketing Communications & Branding | Cbeyond (Birch Communications)
As a web designer, I worked with Casey Muller to receive content and art direction for web sites. Casey always made my job easy as a web designer by being in tune with what an advertiser was looking for out of their web site. It was definitely a pleasure to work with her during her tenure at AT&T.

Douglas Rogers, Web Designer | AT&T Advertising & Publishing (YP)

Experience

15 years experience in B2B/B2C marketing with Marketo, Salesforce and other MarTech and SalesTech technology.

Marketing Automation

Proficiency as a Marketo administrator, utilizing in-depth knowledge to optimize marketing automation processes and drive demand generation efforts.

Project Management

Led collaboration within Workfront, Asana, Smartsheet and Trello to coordinate cross-functional efforts and drive initiatives to completion.

Campaign Reporting

Proven expertise in Marketo Campaign Reporting and Salesforce dashboards for effective measurement and support.

CMS Integration

Managed WordPress, enriching online presence, compliance and optimize marketing automation integration to drive demand generation efforts.

Privacy Management

Specialized in Privacy Management using OneTrust, ensuring compliance with data protection regulations and fostering trust with customers.

Data Management

Sales Intelligence Tools and Privacy Management including ZoomInfo, Validity, Vertify and OneTrust ensuring compliance and data hygiene.

Marketing Operations